GUINNESS x PREMIER LEAGUE a 24-hour concept project created to demonstrate the power of branding by blending Guinness’ iconic identity with the excitement and fan appeal of Premier League football. Slide 1 Slide 1 (current slide) Slide 2 Slide 2 (current slide) Slide 3 Slide 3 (current slide) Slide 4 Slide 4 (current slide) Slide 5 Slide 5 (current slide)